• Improved Meaningfulness

    Inspiring Employees & Companies

  • Why?

    The acceleration of the world pushes people and organizations to wander, losing their marks, following meaningless destinees... And we believe that we can challenge that!




  • The good news: meaningfulness is in ourselves! 

    We just need to reveal it. And this can work in any organization (from start-ups to global companies)

  • How?

    • A simple process inspired by one of the best TED Talk (> 45mios views)
    • Adapted to your team size 
    • With Actionable and communicable deliverables
    • To build a common and aligned identity throughout your Company
    • While developing the cohesion of your team

  • What?

    • We accompany you with your management team 
    • For 1/2 to 1 day living session
    • To reveal the raison d'être of your organization/ team
    • And provide you with the great tools (pitch, baseline, manifesto...) to be inspiring




  • Who we are

    Thibaud Guény

    Background of 20 passionate years in FMCG Marketing with triple expertise in Marketing - Innovation - CSR


    Now Facilitator in collective intelligence to help group resolving challenges


    Design Thinking lover, practitioner and trainer


    Graduated from ESCP Europe


    MBTI & DISC Certified Practitioner



  • Partners

  • References & Testimonials

  • Steering Committee (12 people): "A 200% positive feedback from the teams. It brings a lot of value. Now we have a real desire to do differently. Our raison d'être is formalized and communicable. Thank you for doing that through a team exercise with the whole team of the steering committee."


    Startup (3 people): "We are now extremely clear in what is important in our project, where we will go, how to differentiate. We are sharper in our approach, product, and offer. We are even surprised at the ease of giving birth. In a very short time, thewhy.team® has helped us to be completely coherent and to make our project even more unique."


    Startup (2 people) : "Working with thewhy.team® on our values and DNA has allowed us to take a step back from our work and to work on its sustainability. I strongly recommend to all companies to formalize as soon as possible their WHY with thewhy.team®, which knew to challenge us and not to let go until obtaining an anchored Why."


    Startupper: "I saved a lot of time in the framing of my project instead of tinkering. I quickly declined/ clarified the messages of my offer and the baseline for my site."


    Consultant (participant): "A huge thank you for your animation last Friday that I enjoyed! Good mood, creativity and professionalism were combined, it's great. Bravo!"